hey you,

We're hiring!

Hot Pop Factory has grown from one Makerbot in our living room to the leading design and fabrication practice in the heart of downtown Toronto. Eager to grow, we are looking for forward-thinking and collaborative people to join our team!

Digital Marketing Associate

Full time, Permanent

The Position

We are looking for a resourceful, dynamic and highly effective digital marketer, to assist in developing and implementing Hot Pop’s SEO strategy. As an integral role of a tight-knit team, you will be able to directly contribute to the growth of our organization and brand. You will also make a meaningful impact in shaping our digital presence to guide a variety of clients, from Fortune 500 companies to ambitious entrepreneurs, in bringing innovative product ideas to life. You will have ownership of your goals and responsibilities, the flexibility to learn and expand on your capabilities with no ceiling, and collaborate with a group of incredibly passionate individuals.

About Us

We are an energetic design firm specializing in digital fabrication technologies like 3D printing and laser cutting. We’re located in the heart of the downtown Toronto. We are a tight knit team of 10, but we pack a big punch working on high profile, cutting edge projects that explore new frontiers of digital manufacturing. We take on unconventional problems in the search for new applications for these technologies. Our philosophy puts our team first, we care for each member of the Hot Pop family and support one another. We care deeply about our customers, always there to help reach their goals in an engaging and professional way. Creative, hardworking individuals looking to solve interesting technical and design challenges will fit in well.

Responsibilities

  • Implement customer discovery and lead generation.
  • Answering, qualifying and nurturing inbound customer inquiries through the sales pipeline.
  • Provide friendly, professional and knowledgeable customer service.
  • Assist in client pitches and proposals.
  • Organize customer database using CRM software.
  • Generate sales and marketing reports and collect customer feedback.
  • Assist in the creation and distribution of sales collateral.
  • Work with the internal team to understand the production process.
  • Coordinate attendance at tradeshows and events.
  • Take on administrative tasks to support the managing partners.

About You

You are smart, driven professional who is passionate about digital marketing. You have an active web presence and a background in marketing, PR, web design or copywriting. You have an understanding of what SEO is and why it’s important for small business. You are an impeccable communicator, aggressive learner, extremely organized and self-guided. You are a team player, collaborator and most importantly, results driven. You value relationships and have no problem engaging in conversation with strangers, either digitally or IRL. You are a critical thinker who is passionate about solving hard problems. No matter what you’re challenged with, you can find a way to deliver. Your goal is to tell authentic and compelling stories in an industry you care about.

Responsibilities

  • Accountable for meeting inbound marketing targets by strategically implementing SEO campaigns, content marketing and link building strategies.
  • Applying continuous learning and critical thinking in order to positively impact the marketing goal via on a variety of SEO tactics.
  • Identify and own relationships with social influencers, journalists and partners, including sourcing and contracting new partners, running & analyzing campaigns.
  • Uphold brand values and messaging to ensure all marketing and sales content conveys them consistently, creatively and at an industry-leading level.
  • Track and identify social trends and media opportunities relevant to the brand.
  • Manage and implement the creation of compelling digital content that tells highly engaging stories through copy writing and visual mediums.
  • Research, maintain and report on critical marketing data for management.

Qualifications

  • Working understanding of SEO philosophies.
  • Marketing degree or equivalent experience.
  • Outstanding written, verbal, and interpersonal communication skills.
  • Confident and very personable when talking to strangers online or IRL.
  • Proactive and resourceful.
  • Ability to self manage.
  • Highly organised, plans ahead.
  • Ability to think critically and to use data to make decisions.
  • Proficiency with Google Suite, CRM software, CMS platforms and other marketing content management tools.
  • Proficiency with Adobe InDesign, Photoshop, and Illustrator a plus.
  • Photography and/or graphic design skills a plus.

Perks

  • Free access to 3D printers and laser cutters for personal projects.
  • Sponsored membership at a non-profit makerspace or workshop program in a related field.
  • Work in downtown Toronto, surrounded by a tight knit team of people who love their job, with a huge variety of clients including high profile international brands.
  • Enjoy a rooftop solarium and patio for meetings and lunches.
  • Ability to self manage and take ownership of goals, lots of room to grow.

How to Apply

To apply for this position please email your application, including your resume and portfolio/samples of past work to work@hotpopfactory.com with the subject line 'Hot Pop Factory - Digital Marketing Associate'.